Why good causes need Virtual Reality
On Wednesday 11th of April 2018, InSilico had the pleasure to showcase a new virtual reality experience specifically designed for a French Road Safety Awareness Campaign. The event took place in Sophia Antipolis in the South of France and was hosted by SKEMA University - one of the world's top business schools.
In collaboration with G-Addiction association and the Skema Council, we took the initial steps to demonstrate the power of VR Education in the context of safety.
Below is the newspaper article translation from the original article in Nice-Matin (pictured at the top).
Road safety: virtual experience, real danger
Yesterday Skema students got a chance to try out a new virtual reality experience: an innovative tool to educate the young about the dangers of the road - A serious game in virtual reality that will make you want to leave you phone out of reach.
Insilico, a UK based digital studio working in collaboration with G-addiction, tested yesterday their 360-degree interactive adventure at the premises of Skema. This experiment was the first to successfully bring virtual reality to serve a safety awareness campaign.
A test-run for a "texting while driving" module was designed by two graduate students from St. Martin's College of Art and Design in London. Conceived in as little as three weeks, the VR experience was specifically designed for the operation on the science park of Sophia-Antipolis. This first experiment managed to prove that immersion is a highly effective tool for educating people about road safety, and that these new methods can do away with boring textbooks or long speeches, and really 'strike the spirits'!.
"It was the need to educate young people that motivated us," explain Quentin Maton from G-addiction campus and Arnaud Meneroud from Insilico. "The old methods of prevention are no longer sustainable. We immerse young people in the worlds they are used to – video games and interaction. It speaks to them and suddenly they are much more attentive." A successful test won - hands down. Just like the other stands of prevention (first aid, or the dangers of alcohol).
"We will continue to develop this experiment to see how far we can take it. We are thinking of letting people enter a real car, hold a real steering wheel and make different trips with specific hazards. This is a new field but we really believe in the power of virtual reality in education and safety awareness".
"The simulation really makes you stop to think" - Léa Le Du (one of the Skema students)
Lea Le Du admitted that until she tried this VR experience, she did not pay much attention to safety awareness campaigns, and was never really marked by any video or text based safety adverts. "It's disturbing! And indeed, it makes you think. Let's be honest ... A lot of people call or check their messages while driving. This simulation plunges us into a lived situation. Except that it ends with a (virtual) scratch."