How your business can be more customer centric through AR & VR

The fitting room - proof of concept AR Retail app

Marketing is the driving force of today’s business world. It may sound like an exaggeration, but it’s the truth. Just think about it for a second: why do you choose a coffee shop over another or why do you decide to try a new take-out place? Is it because you decided to do so or because you’ve been so bombarded by marketing messages that you unconsciously began to develop a desire for that product or service?

Now, you may see all this as a bad thing, but there’s a twist to it: because there are so many brands people can choose from, businesses have to step up their game and deliver more than just a high-quality product. They also need to provide consumers with an outstanding experience. 

And that’s no easy task.

Almost anyone can create a quality product. But when it comes to improving the customer experience, you need the right combination of technical expertise and creative skill.

Luckily, help is on its way!

And, by that, we’re talking about Virtual Reality (VR) and other immersive technologies, such as Augmented Reality (AR.)

Just a few years back VR was not affordable or accessible to the masses. Nowadays, however, with just your smartphone and a pair of VR goggles, you can enjoy an incredibly immersive experience almost anywhere.

How can you leverage this technology to make your business customer-centric and outplay your competition?

Let’s find out!

Ease the Buying Decision

Here’s a simple test. Try to think about the variety of jeans you can find in almost any given store. You can choose between skinny jeans, fit, slim, loose, baggy, mid-rise, high-rise, relaxed cut, and the list can go on forever. With so many options available, even the simplest task, such as buying a pair of jeans or choosing a brand of tea, has become so difficult and overwhelming that consumers lose their patience and end up buying the same products over and over again.

That is the paradox of choice.

So, how can you help consumers step out of their comfort zone and try a new experience? 

Imagine you can show them in advance what it would be like and how it would feel to try your product or service.


With the help of VR technology, you can give them a taste of what you have to offer without forcing them to pay for it.

You can integrate immersive technology into your eCommerce too. If you are in the entertainment business, for example, you can offer your customers the experience of a concert before they even buy a ticket. Using Virtual Reality, they can switch between seats, see the stage or even hear a simulated 3D sound. That way they can choose the best seats and have the best experience.

Create an Emotional Connection

Emotions play a crucial role in marketing. Of course, we like to think about ourselves as highly rational beings, but the truth is that we feel first and only them use logic to rationalize our choices.

The good news is that you can use immersive technologies to leverage your prospects’ emotions and persuade them to choose you over your competitors.

Here’s an example: if you are a bookstore, you can use Virtual Reality to remind people of the summer days spent reading in their grandparents’ backyard or of that semester they studied abroad during college. Make them relive those times by placing them in a picturesque garden or the hallways of a university. 

Personalize the Shopping Experience

Virtual Reality and Augmented Reality provide an excellent opportunity to accelerate testing, planning, and decision making. By making your brand customer-centric and putting your audience at the heart of everything you do, you can persuade them to choose your business over others and come back for more.

But, that’s not all. Immersive technologies can also allow you to put yourself into your customers’ shoes and see the product and the entire shopping experience through their eyes. That can help improve the packaging, the marketing displays, optimize the store layout and so on.

What Next?

These are just a few ways in that Virtual Reality can help you stand out from your competition, target new customers and make them stay. The question you may be asking yourself now is how can you provide all that, especially if you are now just learning about immersive technology.

At InSilico, we have the answer. We are a company specialized in creating original immersive experiences through Virtual Reality and Augmented Reality. We have a team of dedicated and expert artists and developers that can help bring your vision to life. In a market where the consumer is the king, putting them at the center of your marketing efforts has become paramount to your success.

Arnaud Meneroud